Australian rugby TV deal thread

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Ogre
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Re: Australian rugby TV deal thread

Post by Ogre »

This looks like a great move by rugby australia. foxtel is dead as soon as the trinations is done.

The only major question will be where to watch cricket, hopefully stan allows access to the standard channel.
grievous
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Re: Australian rugby TV deal thread

Post by grievous »

They are definitely taking on Foxtel, Netflix
Fox Sports drops the rugby ball and Stan Sport is born
Elizabeth Knight

November 9, 2020 — 4.59pm

Nine Entertainment Co wouldn’t like to characterise the move by its wholly owned pay television creation, Stan, into sport as defensive. Most others will.

Even at its inception five years ago, at a time when streaming video was coming into its own, Stan seemed like a punt - albeit one that correctly recognised the changing of consumer viewing habits.

But establishing Stan was as clever a move back then as moving into the sports arena is today. (Nine is the owner of The Sydney Morning Herald and The Age.)

The streaming landscape has changed radically in the past couple of years, and while Netflix remains the clear market leader it faces plenty of competition.
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The market has since welcomed very large and very well funded new entrants including Disney and Amazon-owned Prime. These run direct-to-consumer models and spend billions each year on original content.

As such audiences are more fractured than ever before.

There is still plenty of risk attached to Nine's decision to tough it out with the Hollywood streaming services - but its entry into sport should mitigate some of it.

Stan always needed a point of relevance and a point of differentiation.

Having been a successful part of the disruption of free to air television, Stan has needed to disrupt the closest thing it has to an Australian competitor - Foxtel or more particularly Fox Sports

Foxtel’s pay TV service has been struggling for viewers and for relevance since the less expensive streaming services took hold in the Australian market. Sport remains its last line of defence.

The creation of Stan Sport required just one cornerstone sporting code which Nine sealed on the back of a snafu in negotiations between Foxtel and Rugby Australia.

Foxtel was said to have played hardball in its negotiations in order to seal a discount to the price it had paid under its existing contract. Such discounts had already been achieved for other codes including the Rugby League and AFL.

It may go down in history as a mighty Foxtel knock on because it created a seat at the negotiating table for Nine - which has secured all Rugby rights across free to air and pay.

Until now Foxtel had cornered the pay television market through its sport coverage - the biggest weapon in its armoury to retain subscribers.

Given most of the big ticket sporting codes run long multi-year contracts it could take a significant time for Nine to snare additional premium sports contracts. In the meantime, Stan Sport will be looking bulk up its schedule with second tier sports.

So now Nine has a new mantra: the ‘whole of television approach’.

In other words, the plan is to offer extensive live and on-demand coverage to Stan subscribers, as well as making select premium events available on Nine’s FTA television channels. "The move will allow Nine to choose the appropriate platform for its various sports offerings while also enabling our partners to fulfil their growth ambitions," according to Nine’s chief executive Hugh Marks.

"With the scale of streaming combined with network Nine we are in a better position than any streaming business or free to air TV business to be able to partner to maximise the commercialisation opportunity," Stan’s boss Mike Sneesby said yesterday.

Already Stan has 2.2 million accounts, which it says translates into an audience reach of more than 6 million. And in the first half of the 2019 calendar year turned its first profit.

The enhanced cash flow will be in demand to further Stan’s other selling point - that it is the largest streamer in Australia for local content. It has already told the market it will ramp up to 30 shows a year within five years.

This will allow new local dramatic product to be released via Stan and broadcast later on the free to air network - thus amortising the cost across multiple platforms.

However, despite the shot in the arm that sport should provide, concerns will remain that as Stan’s existing Hollywood contracts roll off, it will be difficult to access new offshore content.
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UncleFB
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Re: Australian rugby TV deal thread

Post by UncleFB »

Ali's Choice wrote: Mon Nov 09, 2020 12:18 pm
grievous wrote: Mon Nov 09, 2020 12:02 pm I occasionally steal the folks subscription other than Wallaby tests (which is always FTA simultaneously) and Super rugby.
What else? 6 nations on Bein. Mitre 10 which is moving...anything else?
It ill be interesting to see what other content is on Stan Sports. You'd think they'd need more than Rugby to be sustainable?

I will subscribe to it for the Rugby, and I'd like to see what how much packages cost. Will ideally get a family pass so my daughter at uni can watch as well using our account like she does with Netflix and Foxtel GO.
I don't think you need a "family pass" as such, she can just use one of the logins.
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Ellafan
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Re: Australian rugby TV deal thread

Post by Ellafan »

Ali's Choice wrote: Sun Nov 08, 2020 10:12 pm Looks like the deal with Nine Media/Stan is done.

My living costs are set to increase in 2021 as I add a Stan subscription to my other ongoing subscriptions.

https://www.smh.com.au/sport/rugby-unio ... 56ck5.html
Phone Foxtel, and tell them to cancel your account, and pick up their boxes.

By the end of the conversation you'll be on the same deal for half the amount. That plus a monthly amount for Stan = net gain.
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Re: Australian rugby TV deal thread

Post by towny »

Ali's Choice wrote: Mon Nov 09, 2020 5:56 am So Rugby has effectively jumped from one subscription TV provider to another subscription TV provider. With one game of SR per week broadcast on FTA. I'm unsure how this is a great outcome for RA? The game will still exist behind a paywall, won't it?
No, that’s not right.
The cost of Stan compared to Foxtel is a huge difference. Plus, you have to commit to Foxtel for years, where Stan is month to month.

Plus, the coverage will be much better because it’s done by 9 and not the low-tech broke plums from News Corp. Plus, it includes the papers and radio stations within 9 entertainment. Plus it enables 9 to leverage all of the mediums in promotion and production.

It’s like swapping out an old Nokia for a 4G iPhone.

Plus, it’s likely to be far cheaper than Kayo.

It’s awesome!
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Blackrock Bullet
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Re: Australian rugby TV deal thread

Post by Blackrock Bullet »

The growth of the alternative to Sky in the UK hasn't been great for audiences tbh. I do think saturation has been hit with these sports rights deals. Hopefully Aussie rugby goes well though.
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Re: Australian rugby TV deal thread

Post by towny »

Blackrock Bullet wrote: Tue Nov 10, 2020 10:13 pm The growth of the alternative to Sky in the UK hasn't been great for audiences tbh. I do think saturation has been hit with these sports rights deals. Hopefully Aussie rugby goes well though.
This deal is very different than the UK. Firstly, Stan is a streaming service that already has a big chunk of the market. Secondly, it’s owned by the same company that owns one of the 3 FTA networks, with multiple channels, and plenty of radio stations. I’m not sure such a deal has been done before in any sport. One distributor that has multiple means to create and distribute content is really exciting (for tech business geeks anyway). It means rugby in Australia will have a huge increase in exposure - to a level far higher than its ever had.
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Re: Australian rugby TV deal thread

Post by Blackrock Bullet »

towny wrote: Tue Nov 10, 2020 10:47 pm
Blackrock Bullet wrote: Tue Nov 10, 2020 10:13 pm The growth of the alternative to Sky in the UK hasn't been great for audiences tbh. I do think saturation has been hit with these sports rights deals. Hopefully Aussie rugby goes well though.
This deal is very different than the UK. Firstly, Stan is a streaming service that already has a big chunk of the market. Secondly, it’s owned by the same company that owns one of the 3 FTA networks, with multiple channels, and plenty of radio stations. I’m not sure such a deal has been done before in any sport. One distributor that has multiple means to create and distribute content is really exciting (for tech business geeks anyway). It means rugby in Australia will have a huge increase in exposure - to a level far higher than its ever had.
BT were big at launch too. Huge slice of the UK market automatically because of broadband.

Hopefully it goes well, not disparaging the deal as such but I do think audiences are fragmenting too much on sports.
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Re: Australian rugby TV deal thread

Post by tubbyj »

Streaming services turn alot of casual viewers off more than one pay tv provider with all the sport and a simple on off/channel selection on the remote. Hunting down the schedule, logging on, casting to the tv, tying up your computer or phone while the match is on requires intent and dedication to watch.

FTA would have been the best option.
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Re: Australian rugby TV deal thread

Post by kiap »

tubbyj wrote: Wed Nov 11, 2020 10:17 pm Hunting down the schedule, logging on, casting to the tv, tying up your computer or phone while the match is on requires intent and dedication to watch.
Nah. In this case you'd just install Stan on your TV.

That's it. Prog guide is on there and just use the remote.

You must have a 10-year old tv. In saying that, I have done the casting biz from a phone. It's a backup option if you've only got the stream via phone.
tubbyj wrote: Wed Nov 11, 2020 10:17 pm
FTA would have been the best option.
I'm a FTA fan. The likes of Stan regard it as a transition business plan. But it will stick around for a while yet.
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Re: Australian rugby TV deal thread

Post by shanky »

towny wrote: Tue Nov 10, 2020 10:47 pm
Blackrock Bullet wrote: Tue Nov 10, 2020 10:13 pm The growth of the alternative to Sky in the UK hasn't been great for audiences tbh. I do think saturation has been hit with these sports rights deals. Hopefully Aussie rugby goes well though.
This deal is very different than the UK. Firstly, Stan is a streaming service that already has a big chunk of the market. Secondly, it’s owned by the same company that owns one of the 3 FTA networks, with multiple channels, and plenty of radio stations. I’m not sure such a deal has been done before in any sport. One distributor that has multiple means to create and distribute content is really exciting (for tech business geeks anyway). It means rugby in Australia will have a huge increase in exposure - to a level far higher than its ever had.
It’s worth pointing out that Nine also own the national ‘broadsheet’ newspaper SMH and Age and Something-in-Brisbane, as well as a main news website, which means we’ll get a shit-ton of ‘articles’ and cross-promo each week.
Can only be a good thing.

Hell, I’ll even watch if Rabs and Gus do the commentary.
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Re: Australian rugby TV deal thread

Post by kiap »

shanky wrote: Wed Nov 11, 2020 10:38 pm It’s worth pointing out that Nine also own the national ‘broadsheet’ newspaper SMH and Age and Something-in-Brisbane, as well as a main news website, which means we’ll get a shit-ton of ‘articles’ and cross-promo each week.
Indeed.

Although the Fin, Age, SMH & CT aside, their other "papers" are online.

TBF, that's how I read any of them anyways.
shanky wrote: Wed Nov 11, 2020 10:38 pm Hell, I’ll even watch if Rabs and Gus do the commentary.
You lost me there :D
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Re: Australian rugby TV deal thread

Post by shanky »

Rabs wasn’t that bad last night... :)

If you don’t mind your Polynesian player names pronounced like they’re Italian pasta.

“Here we go, Famislli has the ball..”
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Re: Australian rugby TV deal thread

Post by kiap »

:lol: :thumbup:
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Re: Australian rugby TV deal thread

Post by BBB »

shanky wrote: Wed Nov 11, 2020 10:56 pm Rabs wasn’t that bad last night... :)

If you don’t mind your Polynesian player names pronounced like they’re Italian pasta.

“Here we go, Famislli has the ball..”
Yeah.

Don’t forget the random African country Rabs tacked onto the end of Tinos surname.

“FUSILLIMALAWI HITS IT UP”
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Re: Australian rugby TV deal thread

Post by shanky »

:lol:

God bless him.
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Re: Australian rugby TV deal thread

Post by Ali's Choice »

There were some FB ads today that Nine was moving its Wimbeldon and French Open coverage from FTA channels to Stan Sports. This looks to me like Nine is trying to monetise its existing sports offerings more profitably by switching them to pay per view.
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Re: Australian rugby TV deal thread

Post by grievous »

shanky wrote: Wed Nov 11, 2020 10:38 pm
towny wrote: Tue Nov 10, 2020 10:47 pm
Blackrock Bullet wrote: Tue Nov 10, 2020 10:13 pm The growth of the alternative to Sky in the UK hasn't been great for audiences tbh. I do think saturation has been hit with these sports rights deals. Hopefully Aussie rugby goes well though.
This deal is very different than the UK. Firstly, Stan is a streaming service that already has a big chunk of the market. Secondly, it’s owned by the same company that owns one of the 3 FTA networks, with multiple channels, and plenty of radio stations. I’m not sure such a deal has been done before in any sport. One distributor that has multiple means to create and distribute content is really exciting (for tech business geeks anyway). It means rugby in Australia will have a huge increase in exposure - to a level far higher than its ever had.
It’s worth pointing out that Nine also own the national ‘broadsheet’ newspaper SMH and Age and Something-in-Brisbane, as well as a main news website, which means we’ll get a shit-ton of ‘articles’ and cross-promo each week.
Can only be a good thing.
Hell, I’ll even watch if Rabs and Gus do the commentary.
Yeah nah.
I might put up with their other broadcasting techniques...

Fat pundit with slits for eyes building the drama pre game in the in goal area
Turning the volume to 24 when players collide then turning it down
A misty piece post game how player x overcame his granny dying on game eve to be here today
Quoting the odds of the game every 35 seconds until bets cant be taken (fulltime)
Oh yeah.....
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Re: Australian rugby TV deal thread

Post by UncleFB »

shanky wrote: Wed Nov 11, 2020 10:56 pm Rabs wasn’t that bad last night... :)

If you don’t mind your Polynesian player names pronounced like they’re Italian pasta.

“Here we go, Famislli has the ball..”
Um, to this Polynesian's ears, all Aussie comms do the same. ;)

Not saying NZ comms are any better, even Willie Lose could use pronunciation lessons and he's bloody half Tongan and half Maori.
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Re: Australian rugby TV deal thread

Post by shanky »

UncleFB wrote: Thu Nov 12, 2020 7:56 am
shanky wrote: Wed Nov 11, 2020 10:56 pm Rabs wasn’t that bad last night... :)

If you don’t mind your Polynesian player names pronounced like they’re Italian pasta.

“Here we go, Famislli has the ball..”
Um, to this Polynesian's ears, all Aussie comms do the same. ;)

Not saying NZ comms are any better, even Willie Lose could use pronunciation lessons and he's bloody half Tongan and half Maori.
I'm a big fan of Willie. Love his enthusiasm for the game. :thumbup:
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Re: Australian rugby TV deal thread

Post by UncleFB »

shanky wrote: Thu Nov 12, 2020 8:22 am
UncleFB wrote: Thu Nov 12, 2020 7:56 am
shanky wrote: Wed Nov 11, 2020 10:56 pm Rabs wasn’t that bad last night... :)

If you don’t mind your Polynesian player names pronounced like they’re Italian pasta.

“Here we go, Famislli has the ball..”
Um, to this Polynesian's ears, all Aussie comms do the same. ;)

Not saying NZ comms are any better, even Willie Lose could use pronunciation lessons and he's bloody half Tongan and half Maori.
I'm a big fan of Willie. Love his enthusiasm for the game. :thumbup:
Just checking, I’m talking about Willie Lose, ex Auckland, Harbour and Tonga player? :shock:
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Re: Australian rugby TV deal thread

Post by jdogscoop »

A good move for rugby in Australia.

I'm already chuckling over the salty News Corpse hit pieces vomited up in response.
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Re: Australian rugby TV deal thread

Post by Ellafan »

Ali's Choice wrote: Thu Nov 12, 2020 6:35 am There were some FB ads today that Nine was moving its Wimbeldon and French Open coverage from FTA channels to Stan Sports. This looks to me like Nine is trying to monetise its existing sports offerings more profitably by switching them to pay per view.
It'd be good if Stan worked across all TV's - at the moment they don't have an app compatible with all brands.
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Re: Australian rugby TV deal thread

Post by Ali's Choice »

Ellafan wrote: Thu Nov 12, 2020 12:55 pm
Ali's Choice wrote: Thu Nov 12, 2020 6:35 am There were some FB ads today that Nine was moving its Wimbeldon and French Open coverage from FTA channels to Stan Sports. This looks to me like Nine is trying to monetise its existing sports offerings more profitably by switching them to pay per view.
It'd be good if Stan worked across all TV's - at the moment they don't have an app compatible with all brands.
Really? That would be terrible for Rugby if a high number of people couldn't watch Rugby on their TV's.
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Re: Australian rugby TV deal thread

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Ali's Choice wrote: Thu Nov 12, 2020 12:58 pm
Ellafan wrote: Thu Nov 12, 2020 12:55 pm
Ali's Choice wrote: Thu Nov 12, 2020 6:35 am There were some FB ads today that Nine was moving its Wimbeldon and French Open coverage from FTA channels to Stan Sports. This looks to me like Nine is trying to monetise its existing sports offerings more profitably by switching them to pay per view.
It'd be good if Stan worked across all TV's - at the moment they don't have an app compatible with all brands.
Really? That would be terrible for Rugby if a high number of people couldn't watch Rugby on their TV's.

Not really...

https://help.stan.com.au/hc/en-us/artic ... atch-Stan-
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Re: Australian rugby TV deal thread

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Slim 293 wrote: Thu Nov 12, 2020 2:02 pm
Ali's Choice wrote: Thu Nov 12, 2020 12:58 pm
Ellafan wrote: Thu Nov 12, 2020 12:55 pm
Ali's Choice wrote: Thu Nov 12, 2020 6:35 am There were some FB ads today that Nine was moving its Wimbeldon and French Open coverage from FTA channels to Stan Sports. This looks to me like Nine is trying to monetise its existing sports offerings more profitably by switching them to pay per view.
It'd be good if Stan worked across all TV's - at the moment they don't have an app compatible with all brands.
Really? That would be terrible for Rugby if a high number of people couldn't watch Rugby on their TV's.

Not really...

https://help.stan.com.au/hc/en-us/artic ... atch-Stan-
Oh cool.
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Re: Australian rugby TV deal thread

Post by shanky »

UncleFB wrote: Thu Nov 12, 2020 8:52 am
shanky wrote: Thu Nov 12, 2020 8:22 am
UncleFB wrote: Thu Nov 12, 2020 7:56 am
shanky wrote: Wed Nov 11, 2020 10:56 pm Rabs wasn’t that bad last night... :)

If you don’t mind your Polynesian player names pronounced like they’re Italian pasta.

“Here we go, Famislli has the ball..”
Um, to this Polynesian's ears, all Aussie comms do the same. ;)

Not saying NZ comms are any better, even Willie Lose could use pronunciation lessons and he's bloody half Tongan and half Maori.
I'm a big fan of Willie. Love his enthusiasm for the game. :thumbup:
Just checking, I’m talking about Willie Lose, ex Auckland, Harbour and Tonga player? :shock:
Why? Have I said the wrong thing?
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Re: Australian rugby TV deal thread

Post by towny »

tubbyj wrote: Wed Nov 11, 2020 10:17 pm Streaming services turn alot of casual viewers off more than one pay tv provider with all the sport and a simple on off/channel selection on the remote. Hunting down the schedule, logging on, casting to the tv, tying up your computer or phone while the match is on requires intent and dedication to watch.

FTA would have been the best option.
I think the inconvenience of streaming is a temporary issue. Firstly, more TVs have steaming apps - Apple TV has their competitors’, Netflix and Prime. Soon all new TVs will likely have the main streamers pre-installed, so it will be exactly the same as FTA; except you’ll have a million more options.
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Re: Australian rugby TV deal thread

Post by towny »

Ali's Choice wrote: Thu Nov 12, 2020 6:35 am There were some FB ads today that Nine was moving its Wimbeldon and French Open coverage from FTA channels to Stan Sports. This looks to me like Nine is trying to monetise its existing sports offerings more profitably by switching them to pay per view.
It’s not PPV - that is ‘main event’ stuff like big boxing or UFC.
9 has one FTA channel for Wimbledon, but there are 10 games on at once. It could show more games on its digital channels, but will this increase total or just spread them out across many channels and cannibalise its own audience and undercut its value to advertisers? So, better to show a reality show on the other digital channels. But, if it puts the other 9 games on Stan, it increases subscribers from tennis nuts. For this, it hasn’t had to spend any extra money. They have the Oz rights to Wimbledon and one game at a time costs the same as 10, so any increase in total revenue is 100% profit.

I think 9 will always keep the big sports on FTA - it needs them as those big events are what gets the punters in. They’re able to advertise their other shit to them and have cheap complimentary content, like the Footy Shows, to leverage off. Stan will be there channel to capture the sports nuts; whether it be rugby or tennis, etc.

It’s cool!!
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Re: Australian rugby TV deal thread

Post by towny »

jdogscoop wrote: Thu Nov 12, 2020 9:27 am A good move for rugby in Australia.

I'm already chuckling over the salty News Corpse hit pieces vomited up in response.
:lol:
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Re: Australian rugby TV deal thread

Post by Slim 293 »

towny wrote: Thu Nov 12, 2020 4:58 pm
tubbyj wrote: Wed Nov 11, 2020 10:17 pm Streaming services turn alot of casual viewers off more than one pay tv provider with all the sport and a simple on off/channel selection on the remote. Hunting down the schedule, logging on, casting to the tv, tying up your computer or phone while the match is on requires intent and dedication to watch.

FTA would have been the best option.
I think the inconvenience of streaming is a temporary issue. Firstly, more TVs have steaming apps - Apple TV has their competitors’, Netflix and Prime. Soon all new TVs will likely have the main streamers pre-installed, so it will be exactly the same as FTA; except you’ll have a million more options.

Yep, on modern TV’s FTA is just another option on the menu sitting alongside all the various online streaming services, and seldom used by most people under 40.

And the remotes, just like on my Samsung, have direct buttons for Netflix, Prime etc.
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Re: Australian rugby TV deal thread

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towny wrote: Thu Nov 12, 2020 5:07 pm
Ali's Choice wrote: Thu Nov 12, 2020 6:35 am There were some FB ads today that Nine was moving its Wimbeldon and French Open coverage from FTA channels to Stan Sports. This looks to me like Nine is trying to monetise its existing sports offerings more profitably by switching them to pay per view.
It’s not PPV - that is ‘main event’ stuff like big boxing or UFC.
9 has one FTA channel for Wimbledon, but there are 10 games on at once. It could show more games on its digital channels, but will this increase total or just spread them out across many channels and cannibalise its own audience and undercut its value to advertisers? So, better to show a reality show on the other digital channels. But, if it puts the other 9 games on Stan, it increases subscribers from tennis nuts. For this, it hasn’t had to spend any extra money. They have the Oz rights to Wimbledon and one game at a time costs the same as 10, so any increase in total revenue is 100% profit.

I think 9 will always keep the big sports on FTA - it needs them as those big events are what gets the punters in. They’re able to advertise their other shit to them and have cheap complimentary content, like the Footy Shows, to leverage off. Stan will be there channel to capture the sports nuts; whether it be rugby or tennis, etc.

It’s cool!!

The host broadcaster supplies out switched feeds (with commentary) of every match, and unlike the Aus Open it’s certainly not worth putting in the resources to field it over multiple channels, especially as Wimbledon kicks off during prime time.

So especially in those early rounds you’re constantly switching back and forth between the Aussies and the big name players and trying to decide which match to stick with.

TLDR - multiple streaming channels good.
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Re: Australian rugby TV deal thread

Post by Bindi »

Ditched Netflix and signed up to Stan. Nothing to do with the fact COVID has killed TV production and there are zero interesting Netflix shows at the moment.

Hopefully the Sport add-on isn't too expensive when it starts.
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Re: Australian rugby TV deal thread

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I’ve generally found Stan to have the best movie library of all the streaming services, and particular their international/art house selections.

They also have a deal with Showtime, so they get all of their programs which includes Twin Peaks.

But I haven’t had it activated for a while as they haven’t really had any decent shows since the most recent season of Better Call Saul.

Unfortunately Billions jumped the shark way back...

They also have Deadwood, despite Foxtel’s exclusive arrangement with HBO due to some distribution loophole I can’t remember.
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Re: Australian rugby TV deal thread

Post by shanky »

Slim 293 wrote: Thu Nov 12, 2020 11:26 pm I’ve generally found Stan to have the best movie library of all the streaming services, and particular their international/art house selections.

They also have a deal with Showtime, so they get all of their programs which includes Twin Peaks.

But I haven’t had it activated for a while as they haven’t really had any decent shows since the most recent season of Better Call Saul.

Unfortunately Billions jumped the shark way back...

They also have Deadwood, despite Foxtel’s exclusive arrangement with HBO due to some distribution loophole I can’t remember.
Damian Lewis’ high water mark was that cop show with the ridiculously hot Sarah Shahi
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Re: Australian rugby TV deal thread

Post by Pat the Ex Mat »

shanky wrote: Fri Nov 13, 2020 1:34 am
Slim 293 wrote: Thu Nov 12, 2020 11:26 pm I’ve generally found Stan to have the best movie library of all the streaming services, and particular their international/art house selections.

They also have a deal with Showtime, so they get all of their programs which includes Twin Peaks.

But I haven’t had it activated for a while as they haven’t really had any decent shows since the most recent season of Better Call Saul.

Unfortunately Billions jumped the shark way back...

They also have Deadwood, despite Foxtel’s exclusive arrangement with HBO due to some distribution loophole I can’t remember.

Damian Lewis’ high water mark was that cop show with the ridiculously hot Sarah Shahi
I agree to both points.

I dropped mine for while when I was between contracts. I'm quite tight mind so if the sports is going to be the same price as an add-on :x
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Re: Australian rugby TV deal thread

Post by UncleFB »

shanky wrote: Thu Nov 12, 2020 3:22 pm
UncleFB wrote: Thu Nov 12, 2020 8:52 am
shanky wrote: Thu Nov 12, 2020 8:22 am
UncleFB wrote: Thu Nov 12, 2020 7:56 am
shanky wrote: Wed Nov 11, 2020 10:56 pm Rabs wasn’t that bad last night... :)

If you don’t mind your Polynesian player names pronounced like they’re Italian pasta.

“Here we go, Famislli has the ball..”
Um, to this Polynesian's ears, all Aussie comms do the same. ;)

Not saying NZ comms are any better, even Willie Lose could use pronunciation lessons and he's bloody half Tongan and half Maori.
I'm a big fan of Willie. Love his enthusiasm for the game. :thumbup:
Just checking, I’m talking about Willie Lose, ex Auckland, Harbour and Tonga player? :shock:
Why? Have I said the wrong thing?
Not in a general sense.

He’s a terrible commentator and a worse talkback radio host.
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UncleFB
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Re: Australian rugby TV deal thread

Post by UncleFB »

Pat the Ex Mat wrote: Fri Nov 13, 2020 2:07 am
shanky wrote: Fri Nov 13, 2020 1:34 am
Slim 293 wrote: Thu Nov 12, 2020 11:26 pm I’ve generally found Stan to have the best movie library of all the streaming services, and particular their international/art house selections.

They also have a deal with Showtime, so they get all of their programs which includes Twin Peaks.

But I haven’t had it activated for a while as they haven’t really had any decent shows since the most recent season of Better Call Saul.

Unfortunately Billions jumped the shark way back...

They also have Deadwood, despite Foxtel’s exclusive arrangement with HBO due to some distribution loophole I can’t remember.

Damian Lewis’ high water mark was that cop show with the ridiculously hot Sarah Shahi
I agree to both points.

I dropped mine for while when I was between contracts. I'm quite tight mind so if the sports is going to be the same price as an add-on :x
His high mark was BoB but that show was awesome due to her
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kiwigreg369
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Re: Australian rugby TV deal thread

Post by kiwigreg369 »

Not sure this is a negative or cautious piece.

A couple of points:
- i don't get the reduction of 40% to Wallaby budget if the tv budget went from $24m pa to $20m pa. Something else is being referenced here. If the Wallabies are taking a 40% then fcuk - that's bad.
- i don't get the reference to the game (and maybe i'm one of thse traditionalists that are idenitified). If you strip away things like scrums it essentially is just league - bugger that. In my view what attracts people to teh game is not the issues with rules etc - it's whether the game is close and competitive. I suspect that Saturdays game would rate well despite laws, use of TMO, scrum sets etc - because it was close. Wallaby success will drive viewers ... simples. Super R Australia is good as there is an Aussie winner.
OPINION
Fantasy league: Rugby must be careful not to become NRL's poor cousin
Malcolm Knox
Journalist, author and columnist for The Sydney Morning Herald.
November 13, 2020 — 11.50am

Rugby is off the breadline. The code’s new broadcast deal with Nine brings to mind those unlucky Qantas pilots who are celebrating finding work as bus drivers. It ain’t flying, but it beats JobKeeper. Things did look worse. A lot worse.

Rob Clarke, the acting CEO of Rugby Australia who has taken credit for pulling this deal out of the wreckage, hailed his work as ‘fantasy … become a reality’. To be honest, merging fantasy and reality has been a theme of the year: combine the Wallabies’ 16-all victory in Wellington with the dead rubber in Brisbane and, if you stand far enough away in your rose-coloured glasses and squint really really hard, the Wallabies pretty much squared the Bledisloe Cup. Call it a win. To declare victory when the stats suggest you actually lost is the theme of the month, and you can’t blame the rugby management for hopping aboard.

But as Larry David says, a good compromise is where both parties walk away equally unhappy. If both sides feel like winners, one of them is kidding themselves.

Who really got the better of the deal? Did Nine Entertainment buy a lemon? It would seem that the owner of this masthead, but not this opinion, got a reasonably-priced loss leader for their Stan Sport vehicle. Stan has done well out of the streaming boom during COVID, and to spark up their venture into live sports with a rugby code going cheap, its existing audience stripped down to a very loyal and high-income demographic, doesn’t threaten much downside. At worst, the media company will lose some money while getting the new channel going, which is what anyone would expect.

For rugby, the victory is complicated. The annual broadcast revenue for the game is going to drop by a reported $20 to $24 million, depending on how much value is assigned to contra deals. Admittedly that figure is yet to include the northern hemisphere rights, but as it stands that’s 40 per cent less for players, coaches, everyone down to the grassroots (who will get 40 per cent short of diddly-squat). The ‘fantasy’ would have been for professional rugby to compete with the AFL and NRL. The reality is its continued progression towards pro-am status, with the most financially ambitious players trickling off to Japan and Europe. The quality of playing stocks is going to be stretched during the critical three years of the Nine-Stan deal, and Nine’s main code – league – will be singing its siren song to the most exciting young talent.

The best news is Nine’s promise to expose the code on free-to-air television. Behind the Fox Sports paywall, rugby’s viewership has dropped by 75 per cent since 2003 for both provincial and Wallabies games. Since 2015, audiences are down by 10 to 15 per cent each year. It’s likely that ‘free to air’ actually means a secondary Nine channel, such as Gem, which you only seem able to locate when you’re in a hotel, but still, it provides a degree of certainty and rugby fans can no longer blame the paywall for the game’s loss of popularity.

But at the same time, they can’t look to News Corp for coverage and publicity. The scorned suitor will drop the game like a stone.

Fundamentally, rugby’s challenge is the same now as it was before. In fact, now that there will be more rugby on free-to-air TV, the challenge is even more pressing. The game has simply got to become more attractive to watch. How does it do this? Not by parroting the diehards who tell the rest of us that we’re wrong, the game is awesome, and if only we watched more we would understand this.

Fact is, when you watch more, you get more referees stalling the action to watch video replays, more re-packing of scrums while the clock is running, more interminable rolling mauls, more pick-and-drives, more dropped ball, more aimless kicking, more of all the boring stuff that turned you off the game in the first place. In fairness, though, you also get more of those tantalising bursts of free-flowing play and matches of consequence that keep you on the hook.

How are the new broadcasters going to address the entertainment issue? There’s talk of drones and greater interactivity. OK, good. Union has been well served by its game-callers, but it would be nice if they could find expert former players who can comprehend, interpret and articulate the nuances of a complex sport that alienates an audience who can’t make head or tail of what’s going on out there. (It’s possible that such ex-players who are gifted commentators don’t actually exist.)

No doubt the new broadcasters will repackage and pump up the game’s biggest asset, its international heft, and get the public to care more about the Wallabies. It helps that Australia play New Zealand so much, because even though the All Blacks are clearly sliding back to third or fourth in the world, many viewers can still be persuaded that they are No.1, and if the Wallabies can close the gap with the game’s greatest drawcards, it will feel like we’re getting back to the top.

This is all potentially exciting, but rugby, moving into its new home, will find that it has a very hostile flatmate who has the biggest bedroom and owns the fridge. Nine is the rugby league network. It is steeped in rugby league, it understands rugby league, and it has people who see winter sport through a rugby league-shaped prism. Rugby union will inevitably be judged in all the ways it differs from league. For example, rugby’s entertainment value is cluttered up by too many obscure rules. When this happens in the NRL, they just change the rules. They won’t be able to do this with rugby. Expect frustration.

Being the poor rugby relation in Nine’s house is an all-or-nothing play for Australian rugby. If it comes off, the game will prosper and the fantasy will indeed be real. On the other hand, if eyes accustomed to rugby league start looking at it closely, and its audience doesn’t increase, someone will begin to ask why a network should be funding two codes with so much in common, duplicating costs and achieving few economies of scale. And then someone asks why these two businesses can’t become one.

So the clock is ticking. The prospect of a code takeover in Australia, the professional branch of union being folded into the rugby league behemoth, is offensive to union loyalists and incomprehensible to those who see union as the superior global sport. But Australian rugby has not benefited from globalisation, and if you listen to Nine executives, they recognise that Stan is not Netflix and they are not operating a global business but a local one.

From a local-business point of view, unless union can justify itself over the next three years, the risks are great and the beautiful fantasy might eventually be seen as just that, a golden mirage.
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Pat the Ex Mat
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Re: Australian rugby TV deal thread

Post by Pat the Ex Mat »

UncleFB wrote: Fri Nov 13, 2020 3:24 am
His high mark was BoB but that show was awesome due to her
I endured the L-Word for her :nod:
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