Selling Boerewors in Ireland

All things Rugby
User avatar
Jensrsa
Posts: 25421
Joined: Tue Jan 31, 2012 11:05 am

Selling Boerewors in Ireland

Post by Jensrsa »

George-born British and Irish Lions, Ireland, and Munster loose forward, CJ Stander, has been appointed by Hellbent, the Northern Ireland producer of South African boerewors, as the company’s brand ambassador.

The appointment of Stander was announced by Louis Ludik, the managing director of Belfast-based Hellbent which has just been listed by Aldi Ireland supermarkets to supply 142 stores across the country.

“We were delighted when such a prominent and respected sportsman on the island of Ireland and the UK agreed to help us to promote our original products especially in the Republic of Ireland,” said Ludik.

Ludik formed Hellbent with Schalk van der Merwe, another South African rugby star, in 2018.

Hellbent uses prime beef from Northern Ireland farms in its coiled sausages, meatballs and spicy burgers.

Ludik said: “CJ grew up on a sheep farm in South Africa and has vast experience of boerewors and the other meat products that we are now making in Northern Ireland and have been marketing extensively here for over the past year.”

Stander, commenting on his appointment, added: “They have created sausages, burgers and meatballs on a par with the very best available in South Africa in terms quality, taste and texture. It would be tremendous to be able to introduce the products in South Africa.”

Stander, 30, played 16 Super Rugby matches for the Bulls before heading to Ireland where he has represented his adopted country in 41 Tests. He's also played 141 matches for Munster and has a single British & Irish Lions cap to his name.

Ludik, 33, a fullback predominantly, played 36 and 48 Super Rugby matches for the Lions and Sharks, respectively, before making the move to Ulster via a season in France with Agen.

Van der Merwe, 29, after something of a journeyman career with stints at the Cheetahs, Griffons, Lions, Montpellier, Southern Kings and Ulster, has finally made a lasting impression off the field in the boerewors industry.

The boerewors, which uses prime Irish beef and authentic South African farmhouse seasoning, has been a hit among customers with reports of South African expats in particular making a beeline for the meat section once Aldi's reopened following the Covid-19 lockdown.
https://www.sport24.co.za/Rugby/cj-stan ... d-20200601
:thumbup:
Great stuff!!
User avatar
Gavin Duffy
Posts: 17021
Joined: Tue Jan 31, 2012 11:05 am

Re: Selling Boerewors in Ireland

Post by Gavin Duffy »

Iv'e been eating delicious boerie rolls in the Saturday market in Galway for years. Best with a little chilli and chutney imo.
User avatar
Average Joe
Posts: 5593
Joined: Thu Sep 20, 2012 7:48 pm

Re: Selling Boerewors in Ireland

Post by Average Joe »

you should try it with a decent home made smoor.
User avatar
Gavin Duffy
Posts: 17021
Joined: Tue Jan 31, 2012 11:05 am

Re: Selling Boerewors in Ireland

Post by Gavin Duffy »

Average Joe wrote:you should try it with a decent home made smoor.
What is this smoor of which you speak?
User avatar
sorCrer
Posts: 12470
Joined: Tue Jan 31, 2012 11:05 am

Re: Selling Boerewors in Ireland

Post by sorCrer »

Gavin Duffy wrote:Iv'e been eating delicious boerie rolls in the Saturday market in Galway for years. Best with a little chilli and chutney imo.
They're fecking great. :thumbup:
User avatar
Duff Paddy
Posts: 39873
Joined: Tue Jan 31, 2012 11:05 am

Re: Selling Boerewors in Ireland

Post by Duff Paddy »

Is there seriously a market for this shite
User avatar
Gavin Duffy
Posts: 17021
Joined: Tue Jan 31, 2012 11:05 am

Re: Selling Boerewors in Ireland

Post by Gavin Duffy »

Duff Paddy wrote:Is there seriously a market for this shite
Seriously?
User avatar
Akkerman
Posts: 11954
Joined: Tue Jan 31, 2012 11:05 am
Location: Yemen

Re: Selling Boerewors in Ireland

Post by Akkerman »

Van der Merwe, 29, after something of a journeyman career with stints at the Cheetahs, Griffons, Lions, Montpellier, Southern Kings and Ulster, has finally made a lasting impression off the field in the boerewors industry.
good bio :lol:
User avatar
Jensrsa
Posts: 25421
Joined: Tue Jan 31, 2012 11:05 am

Re: Selling Boerewors in Ireland

Post by Jensrsa »

Gavin Duffy wrote:
Average Joe wrote:you should try it with a decent home made smoor.
What is this smoor of which you speak?
A smoor is like the sauce of a stew
User avatar
Jensrsa
Posts: 25421
Joined: Tue Jan 31, 2012 11:05 am

Re: Selling Boerewors in Ireland

Post by Jensrsa »

How to make the ultimate tomato smoor

We challenge you to find a South African who isn’t passionate about wors. And what better way to celebrate this savoury sausage – especially in summer – than pairing it with another South African favourite, tomato smoor?

The classic tomato-and-onion flavour compliments the spiced and roasted coriander in Grabouw boerewors, which is made using ground beef and pork according to a traditional South African recipe. And the best thing about this smoor recipe is that you’re sure to have all the ingredients on hand.

Easy smoor
Fry 2 finely chopped onions and 1 T crushed garlic in 4 T olive oil until soft and golden.
Add 1 800g can drained whole peeled tomatoes, 70 g tomato paste and 2 T sugar and simmer for 10 minutes.
Add 2 cups water and simmer for at least 30 minutes, stirring often.
Season to taste.
https://www.eatout.co.za/article/make-u ... ato-smoor/
User avatar
Gavin Duffy
Posts: 17021
Joined: Tue Jan 31, 2012 11:05 am

Re: Selling Boerewors in Ireland

Post by Gavin Duffy »

Jensrsa wrote:
How to make the ultimate tomato smoor

We challenge you to find a South African who isn’t passionate about wors. And what better way to celebrate this savoury sausage – especially in summer – than pairing it with another South African favourite, tomato smoor?

The classic tomato-and-onion flavour compliments the spiced and roasted coriander in Grabouw boerewors, which is made using ground beef and pork according to a traditional South African recipe. And the best thing about this smoor recipe is that you’re sure to have all the ingredients on hand.

Easy smoor
Fry 2 finely chopped onions and 1 T crushed garlic in 4 T olive oil until soft and golden.
Add 1 800g can drained whole peeled tomatoes, 70 g tomato paste and 2 T sugar and simmer for 10 minutes.
Add 2 cups water and simmer for at least 30 minutes, stirring often.
Season to taste.
https://www.eatout.co.za/article/make-u ... ato-smoor/
:thumbup: I will give that a spin this evening.
User avatar
Jensrsa
Posts: 25421
Joined: Tue Jan 31, 2012 11:05 am

Re: Selling Boerewors in Ireland

Post by Jensrsa »

^^^
Enjoy!
User avatar
Average Joe
Posts: 5593
Joined: Thu Sep 20, 2012 7:48 pm

Re: Selling Boerewors in Ireland

Post by Average Joe »

You can add some chilli for kick.
User avatar
Jensrsa
Posts: 25421
Joined: Tue Jan 31, 2012 11:05 am

Re: Selling Boerewors in Ireland

Post by Jensrsa »

Average Joe wrote:You can add some chilli for kick.
:thumbup:
User avatar
sorCrer
Posts: 12470
Joined: Tue Jan 31, 2012 11:05 am

Re: Selling Boerewors in Ireland

Post by sorCrer »

Duff Paddy wrote:Is there seriously a market for this shite
Wors is fecking excellent. Get your mouth around a big piece of wors, Duff!
Nolanator
Posts: 39548
Joined: Tue Jan 31, 2012 11:05 am
Location: Dublin

Re: Selling Boerewors in Ireland

Post by Nolanator »

WTF is boerewors? Sounds like a 19th century conflict.
User avatar
Jensrsa
Posts: 25421
Joined: Tue Jan 31, 2012 11:05 am

Re: Selling Boerewors in Ireland

Post by Jensrsa »

Duff Paddy wrote:Is there seriously a market for this shite
Boerewors - Nyam. Fingerlicking good
User avatar
lorcanoworms
Posts: 12231
Joined: Tue Jan 31, 2012 11:05 am

Re: Selling Boerewors in Ireland

Post by lorcanoworms »

Yet more dilution of the Munster culchture, can't be much left now.
Saw chuppa chups in my local petrol station so some hope there.
Or petrol stasie as they say in Limerick.
User avatar
assfly
Posts: 10315
Joined: Tue Jan 31, 2012 11:05 am
Location: Kenya

Re: Selling Boerewors in Ireland

Post by assfly »

The appointment of Stander was announced by Louis Ludik
Sickening nepotism :thumbdown:
User avatar
Sandstorm
Posts: 28882
Joined: Tue Jan 31, 2012 11:05 am
Location: Chickenrunning...

Re: Selling Boerewors in Ireland

Post by Sandstorm »

assfly wrote:
The appointment of Stander was announced by Louis Ludik
Sickening nepotism :thumbdown:
It's fine, he's going to use Joey Carbery to promote the side salad.
User avatar
Mr Mike
Posts: 11183
Joined: Tue Jan 31, 2012 11:05 am
Location: Texas

Re: Selling Boerewors in Ireland

Post by Mr Mike »

Sandstorm wrote:
assfly wrote:
The appointment of Stander was announced by Louis Ludik
Sickening nepotism :thumbdown:
It's fine, he's going to use Joey Carbery to promote the side salad.
I thought boerewors was the side salad?
User avatar
Sandstorm
Posts: 28882
Joined: Tue Jan 31, 2012 11:05 am
Location: Chickenrunning...

Re: Selling Boerewors in Ireland

Post by Sandstorm »

Mr Mike wrote:
Sandstorm wrote:
assfly wrote:
The appointment of Stander was announced by Louis Ludik
Sickening nepotism :thumbdown:
It's fine, he's going to use Joey Carbery to promote the side salad.
I thought boerewors was the side salad?
I'll braai you!
backrow
Posts: 23232
Joined: Tue Jan 31, 2012 11:05 am

Re: Selling Boerewors in Ireland

Post by backrow »

Saffa cuisine >>>>> British cuisine >>>>> Irish cuisine

Fact
User avatar
Gavin Duffy
Posts: 17021
Joined: Tue Jan 31, 2012 11:05 am

Re: Selling Boerewors in Ireland

Post by Gavin Duffy »

Nolanator wrote:WTF is boerewors? Sounds like a 19th century conflict.
It's a feckin delicious South African sausage in a roll, if you're ever in Galway of a weekend you should get down to the market at St Nicholas' to Henry's Boerie Cart https://www.facebook.com/Galway-Market- ... 102813529/ and eat one (or two or three). I like them with fried onions and some chilli and chutney. They are seriously good.
Nolanator
Posts: 39548
Joined: Tue Jan 31, 2012 11:05 am
Location: Dublin

Re: Selling Boerewors in Ireland

Post by Nolanator »

Gavin Duffy wrote:
Nolanator wrote:WTF is boerewors? Sounds like a 19th century conflict.
It's a feckin delicious South African sausage in a roll, if you're ever in Galway of a weekend you should get down to the market at St Nicholas' to Henry's Boerie Cart https://www.facebook.com/Galway-Market- ... 102813529/ and eat one (or two or three). I like them with fried onions and some chilli and chutney. They are seriously good.
:thumbup:
User avatar
Gavin Duffy
Posts: 17021
Joined: Tue Jan 31, 2012 11:05 am

Re: Selling Boerewors in Ireland

Post by Gavin Duffy »

backrow wrote:Saffa cuisine >>>>> British cuisine >>>>> Irish cuisine

Fact
Irish/British cuisine is the same thing really.
backrow
Posts: 23232
Joined: Tue Jan 31, 2012 11:05 am

Re: Selling Boerewors in Ireland

Post by backrow »

Gavin Duffy wrote:
backrow wrote:Saffa cuisine >>>>> British cuisine >>>>> Irish cuisine

Fact
Irish/British cuisine is the same thing really.
Nah, you just have the basic crap that you’d find in a Baby meal or school canteen. You can’t really do complex stuff like pies or desserts or a decent cheese.
We also have the best bits of the countries we used to run :thumbup:
User avatar
Gavin Duffy
Posts: 17021
Joined: Tue Jan 31, 2012 11:05 am

Re: Selling Boerewors in Ireland

Post by Gavin Duffy »

backrow wrote:
Gavin Duffy wrote:
backrow wrote:Saffa cuisine >>>>> British cuisine >>>>> Irish cuisine

Fact
Irish/British cuisine is the same thing really.
Nah, you just have the basic crap that you’d find in a Baby meal or school canteen. You can’t really do complex stuff like pies or desserts or a decent cheese.
We also have the best bits of the countries we used to run :thumbup:
Pffft eton mess and northern poverty food.
User avatar
Leinsterman
Posts: 10487
Joined: Tue Jan 31, 2012 11:05 am

Re: Selling Boerewors in Ireland

Post by Leinsterman »

Gavin Duffy wrote:
Jensrsa wrote:
How to make the ultimate tomato smoor

We challenge you to find a South African who isn’t passionate about wors. And what better way to celebrate this savoury sausage – especially in summer – than pairing it with another South African favourite, tomato smoor?

The classic tomato-and-onion flavour compliments the spiced and roasted coriander in Grabouw boerewors, which is made using ground beef and pork according to a traditional South African recipe. And the best thing about this smoor recipe is that you’re sure to have all the ingredients on hand.

Easy smoor
Fry 2 finely chopped onions and 1 T crushed garlic in 4 T olive oil until soft and golden.
Add 1 800g can drained whole peeled tomatoes, 70 g tomato paste and 2 T sugar and simmer for 10 minutes.
Add 2 cups water and simmer for at least 30 minutes, stirring often.
Season to taste.
https://www.eatout.co.za/article/make-u ... ato-smoor/
:thumbup: I will give that a spin this evening.
Looks very similar to what you'd get with patatas bravas.
backrow
Posts: 23232
Joined: Tue Jan 31, 2012 11:05 am

Re: Selling Boerewors in Ireland

Post by backrow »

Gavin Duffy wrote:
backrow wrote:
Gavin Duffy wrote:
backrow wrote:Saffa cuisine >>>>> British cuisine >>>>> Irish cuisine

Fact
Irish/British cuisine is the same thing really.
Nah, you just have the basic crap that you’d find in a Baby meal or school canteen. You can’t really do complex stuff like pies or desserts or a decent cheese.
We also have the best bits of the countries we used to run :thumbup:
Pffft eton mess and northern poverty food.
Your stews and seafood are excellent - but your pies are crap (probably due to that shit beef of yours)
User avatar
Gavin Duffy
Posts: 17021
Joined: Tue Jan 31, 2012 11:05 am

Re: Selling Boerewors in Ireland

Post by Gavin Duffy »

backrow wrote:
Gavin Duffy wrote:
backrow wrote:
Gavin Duffy wrote:
backrow wrote:Saffa cuisine >>>>> British cuisine >>>>> Irish cuisine

Fact
Irish/British cuisine is the same thing really.
Nah, you just have the basic crap that you’d find in a Baby meal or school canteen. You can’t really do complex stuff like pies or desserts or a decent cheese.
We also have the best bits of the countries we used to run :thumbup:
Pffft eton mess and northern poverty food.
Your stews and seafood are excellent - but your pies are crap (probably due to that shit beef of yours)
Who would want to waste decent beef in a pie? Pies are for using up the sweepings from the abattoir floor - that's their culinary niche.
User avatar
A5D5E5
Posts: 11472
Joined: Tue Jul 30, 2013 8:57 pm

Re: Selling Boerewors in Ireland

Post by A5D5E5 »

backrow wrote:Saffa cuisine >>>>> British cuisine >>>>> Irish cuisine

Fact
I don't know about "cuisine", but I had some fantastic food at a South African restaurant in Edinburgh a few years ago. The "music" on the other hand was indescribably bad. It was like mid 1980s German metal with none of the charm.
User avatar
Average Joe
Posts: 5593
Joined: Thu Sep 20, 2012 7:48 pm

Re: Selling Boerewors in Ireland

Post by Average Joe »

Gavin Duffy wrote:
Nolanator wrote:WTF is boerewors? Sounds like a 19th century conflict.
It's a feckin delicious South African sausage in a roll, if you're ever in Galway of a weekend you should get down to the market at St Nicholas' to Henry's Boerie Cart https://www.facebook.com/Galway-Market- ... 102813529/ and eat one (or two or three). I like them with fried onions and some chilli and chutney. They are seriously good.
As a youngster I burned my tongue blisters on early morning boeries hot of the coals many a times. After a night out on the jol you're to hungry to wait for it to cool.
User avatar
Sandstorm
Posts: 28882
Joined: Tue Jan 31, 2012 11:05 am
Location: Chickenrunning...

Re: Selling Boerewors in Ireland

Post by Sandstorm »

Gavin Duffy wrote: Irish/British is the same thing really.
There you have it, folks! Answered once and for all by Gav. :thumbup:
User avatar
Sandstorm
Posts: 28882
Joined: Tue Jan 31, 2012 11:05 am
Location: Chickenrunning...

Re: Selling Boerewors in Ireland

Post by Sandstorm »

Leinsterman wrote: Looks very similar to what you'd get with patatas bravas.
Yup, except the Saffer version is more chunky. Keep the onion pieces bigger and rough-cut the tomatoes.

Image
Last edited by Sandstorm on Mon Jun 01, 2020 4:08 pm, edited 1 time in total.
User avatar
Gavin Duffy
Posts: 17021
Joined: Tue Jan 31, 2012 11:05 am

Re: Selling Boerewors in Ireland

Post by Gavin Duffy »

Sandstorm wrote:
Gavin Duffy wrote: Irish/British is the same thing really.
There you have it, folks! Answered once and for all by Gav. :thumbup:
Only for cuisine. And TV. And sports mostly. And language. But apart from that...anyway, we're getting sidetracked. We need to get back to paying homage to the humble yet very delicious boerie roll.
backrow
Posts: 23232
Joined: Tue Jan 31, 2012 11:05 am

Re: Selling Boerewors in Ireland

Post by backrow »

A5D5E5 wrote:
backrow wrote:Saffa cuisine >>>>> British cuisine >>>>> Irish cuisine

Fact
I don't know about "cuisine", but I had some fantastic food at a South African restaurant in Edinburgh a few years ago. The "music" on the other hand was indescribably bad. It was like mid 1980s German metal with none of the charm.
The words ‘German ‘ or ‘saffa’ go together with the word ‘charm ‘, on par with:
Irish & terse
American & quiet
Italy & efficiency
New Zealand & pretty
User avatar
A5D5E5
Posts: 11472
Joined: Tue Jul 30, 2013 8:57 pm

Re: Selling Boerewors in Ireland

Post by A5D5E5 »

backrow wrote:
A5D5E5 wrote:
backrow wrote:Saffa cuisine >>>>> British cuisine >>>>> Irish cuisine

Fact
I don't know about "cuisine", but I had some fantastic food at a South African restaurant in Edinburgh a few years ago. The "music" on the other hand was indescribably bad. It was like mid 1980s German metal with none of the charm.
The words ‘German ‘ or ‘saffa’ go together with the word ‘charm ‘, on par with:
Irish & terse
American & quiet
Italy & efficiency
New Zealand & pretty
Well exactly!
User avatar
sorCrer
Posts: 12470
Joined: Tue Jan 31, 2012 11:05 am

Re: Selling Boerewors in Ireland

Post by sorCrer »

Gavin Duffy wrote:
Sandstorm wrote:
Gavin Duffy wrote: Irish/British is the same thing really.
There you have it, folks! Answered once and for all by Gav. :thumbup:
Only for cuisine. And TV. And sports mostly. And language. But apart from that...anyway, we're getting sidetracked. We need to get back to paying homage to the humble yet very delicious boerie roll.

Your honorary Saffa membership card is in the post. :thumbup:
User avatar
sorCrer
Posts: 12470
Joined: Tue Jan 31, 2012 11:05 am

Re: Selling Boerewors in Ireland

Post by sorCrer »

We will of course move it up to a full lifetime platinum membership if you've eaten a smiley. 8)
Post Reply